About

Yardwork Co. is an independent branding and creative consultancy based in Venice, California.

 

 

Principals

Brett Woitunski

Brett Woitunski is an entrepreneur, designer and branding professional.

He co-founded the popular music website PureVolume.com. By 2006, he and his business partners had grown the website to 100 million monthly page views and a database of over 750,000 musicians.

Along with the team behind PureVolume, Brett launched a social network called Virb in 2007 to target the creative community. Not long after it launched, Virb attracted the interest of Media Temple, and in 2008 was acquired by the highly regarded hosting company.

PureVolume was sold to Buzz Media in 2010, one of the web's fastest growing entertainment publishers and a ComScore top 50 property.

In 2012, after two years with Buzz Media, Brett left to establish the creative consultancy Yardwork Co.


Paul Anderson

Paul Anderson has a decade of experience in fashion, culture and lifestyle branding.

He was formerly the Communications Director at Flaunt Magazine; and the Communications Director at Galerie Half, a prominent Los Angeles furniture Gallery.  Paul has worked closely with top LA interior designer, Cliff Fong, on special projects; and has brands such as with Audi, Matteo, and Architecture/Interiors Press as a cultural branding consultant.

Most recently, Paul has led the rebrand and marketing of the largest subsidary of publicly-traded apparel company, Delta Apparel Inc, as Director of Marketing.